The article addresses the issue of the impact of the formation of language magazines for children and young people at their reception and reading. Brought closer to the results of a quantitative analysis of grammatical texts (including their degree of nominalization and wealth of vocabulary) of the monthly “My Little Pony” and its successor and development – “My Little Pony. Equestria Girls”. Indicated changes in this area, resulting from the need to adapt the language of the text to the level of linguistic competence of
potential customers and maintain position of these magazines in the media market.